Rosetta

The Universal Translator for Content and Advertising

Rosetta is an entirely new way to unite the broadcast and digital content and advertising ecosystems.

Designed exclusively for radio companies, Rosetta takes your news, weather, traffic and advertising assets from literally any traditional system or workflow; adds a layer of cloud-based intelligence to every audio asset; and then broadcasts them directly on your Super Hi-Fi-powered radio station.

It Starts… With Sync

Rosetta Sync

Rosetta Sync is a hyper-smart, local application that runs on any device or network and automatically synchronizes all of your content and advertising assets directly into the Super Hi-Fi cloud.

Like Dropbox™ for Radio

Rosetta Sync is a simple but powerful application that sits on your local devices to automatically monitor incoming content and advertising assets so it can automatically synchronize with the Super Hi-Fi cloud. It works just like Dropbox - anything that hits the app is quickly and automatically uploaded and ingested with no manual effort required.

Easy Configuration

Configuring Rosetta Sync is easy. Just select which content type you want, and tell the app where to get the assets. Rosetta Sync can handle local folders, FTP locations or even RSS feeds.

Highly Secure and Reliable

Rosetta Sync is completely isolated to accessing just the folders and feeds you specify. It’s built from the ground-up with security in mind, it’s incredibly reliable, and runs on almost any platform.

Rosetta Traffic

Broadcast traffic and digital advertising in one unified solution. Run ads from any traffic system or programmatic network, without changing your existing tools or processes.

Broadcast Traffic System Integration

Rosetta Traffic is fully compatible with WideOrbit, Marketron, Acquira, and other traditional broadcast radio traffic systems. No matter which traffic system you use, Super Hi-Fi can integrate seamlessly with it.

Digital Advertising Compatible

Rosetta Traffic delivers hundreds of millions of digital audio ads per month, and is fully compatible with Adswizz, Triton Digital, Amperwave and more so you can monetize your radio streams no matter how your audio is distributed.

No Need To Change Your Systems or Process

Rosetta Traffic ensures that your company can take advantage of all of the benefits of using Super Hi-Fi’s Radio Operating System without needing to change your existing traffic systems, your ad workflow, or your financial reporting integrations.

Access New Inventory

Easily access new types of inventory that have never been available before. Rosetta Traffic enables you to run Digital Advertising spots natively on your FM broadcasts, or offer simple packages of broadcast and digital ads to your clients.

How does Rosetta Traffic work?

Analyze Logs

Rosetta Traffic reads the logs that are scheduled with your existing broadcast traffic or digital advertising system.

Download and Play

Rosetta Traffic downloads the assets and plays them on air according to your specified stop-set configurations.

Reconcile Reporting

Rosetta Traffic sends an "as-run" report back to your existing traffic system, so your advertising is automatically reconciled with your existing reporting tools.

Rosetta Content

Intelligently integrate news, sports, weather, traffic and syndicated programming - from any source or location - directly into your radio station.

Customize Your Content Shells

Rosetta Content lets you create custom ‘content shells’ for content of any type, including news headlines, sports alerts, weather reports, traffic updates and more. You can even reuse your content shells across any number of radio stations, like radio content building blocks.

Add Intelligence With Powerful Rules

Rosetta Content offers a powerful rules engine to add intelligence to your real-time content breaks. Automatically fall back to an alternate asset if the weather report hasn’t been updated recently. Or set up a series of elements to play in sequential order every time a shell is set to play. Rosetta Content gives you full control over every aspect of your station.

Clock Your Content Shells

After your shells are created and configured, simply drag and drop them into your clocks. Rosetta Content will automatically schedule whatever asset is intended to play next and produce it into your station, seamlessly.